Our Story
From South Punjab, by hand.
Ata-e-Zahra began with Shazia Haider and a circle of women artisans from the suburbs of South Punjab, where embroidery is learned patiently at home, passed from mother to daughter, and carried through years of careful work.
Our work is to give that skill a wider stage: fairer visibility, better presentation, and customers who understand the hours behind every panel, border, and cuff. Each piece helps their handwork travel beyond local markets and reach women around the world.
